LuxProp

About LuxProp

Turnkey From Land to Living.

A specialist new-development agency for buyers who’d rather collect keys than coordinate trades.

The brand film

Two minutes inside LuxProp.

Devon Brough, founder of LuxProp

Meet the Team

Devon Brough

Head of Developments

Long before he was selling new homes, Devon Brough was cutting them out of the Sunday Times. From age 18 he kept a plastic folder of the priciest properties in the JHB Property Pages — homes he’d never been inside, but had already started to imagine.

He went into property full-time in 2017. Since then he’s specialised in new developments across Sandton’s most sought-after suburbs, with Hyde Park as his primary stomping ground — multiple sold-out developments delivered, and counting. He lives in Atholl, three to five minutes from every active site.

As Head of Developments at LuxProp, Devon leads a small, focused team that does what most agencies don’t: source the land, brief the architects, handle the town planning, manage the build, run the interiors, manage the rentals — and when the keys finally land in your hand, even make sure the fridge is stocked for the first night.

We work with local and overseas buyers across Hyde Park, Sandhurst, Atholl, Illovo and the rest of Johannesburg’s northern suburbs. One agency. Every step.

In Devon’s Words

A few minutes with our Head of Developments

We don’t just sell property. We source it, design it, build it, finish it, and hand you the keys.

Devon Brough, Head of Developments

What We Do

One agency. Every step.

01

Land Sourcing

Off-market plots and infill sites in Sandton’s most sought-after suburbs: sourced, vetted, and structured for development.

02

Architecture & Design

A trusted bench of architects and design partners briefed around your lifestyle, not a pattern book.

03

Town Planning

Rezoning, consent use, and approvals: managed end-to-end with the council, so you don’t have to learn a single zoning code.

04

Project Management

Daily oversight of contractors and trades. Weekly reporting. Snag-free handover. We’re on site so you don’t have to be.

05

Interiors & Styling

Furnished, art-curated, plant-fitted: move in to a home that feels lived in from day one.

06

Lifestyle Setup

Connectivity, security, domestic staff, school enquiries: the small touches that turn a property into a home.

Local + Overseas Buyers

Built around your time zone, not ours.

A meaningful share of our buyers live overseas. We run the build, send weekly progress updates, host live walkthroughs, and meet you on landing day with the alarm code, the wifi password, and the lights on.

Devon Brough

Trusted Partners

A team behind every transaction.

BetterBond

Bond origination

South Africa’s largest bond originator, securing the most competitive home loan rates from every major lender, at no cost to you.

Tonkin Clacey

Conveyancing & legal

A Johannesburg conveyancing firm with deep experience in new-build transfers, sectional title and overseas buyer compliance.

In their words

Trusted across the table.

I first met Dev three years ago during a casual conversation at the gym, and little did I know that meeting him would completely change the trajectory of my property portfolio.

Within just two years, through his incredible network, strategic insight, and forward-thinking mindset, we successfully developed a luxury residential project and bought and sold a high-end townhouse. His ability to identify opportunities and connect the right people is truly exceptional.

What sets Dev apart is that he is not only a top professional in his industry but also someone who genuinely cares about the success of those around him. He is incredibly generous with his time, knowledge, and resources, and has a unique ability to elevate your thinking while guiding you through the property journey.

Dev combines one of the sharpest business minds I’ve encountered with one of the kindest hearts. Working with him has been both financially rewarding and personally inspiring. I would highly recommend him to anyone looking for a trusted property professional, mentor, and strategic partner.

Dave · Client across three homes

Let’s find your next home.

Or build it. Whichever feels more like you.

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